Belimport is celebrating its 75th anniversary, a significant milestone that tells a story of passion, expertise, and continuous evolution in service of the bicycle industry in Switzerland.
Founded in 1951, Belimport has become, over the decades, a leading player in the Swiss market for bicycles, e-bike, components, and accessories. Thanks to a careful selection of quality brands and in-depth knowledge of the industry, the company has always played an important role as a link between international manufacturers and specialized Swiss dealers , helping to bring innovative products and cutting-edge solutions to the market.
However, Belimport’s strength lies not only in its product offerings, but above all in its ability to build solid, lasting relationships. The company works daily with a network of qualified independent dealers located throughout Switzerland, supporting them with expertise, technical advice, efficient logistics, and service tailored to their needs. Customer focus and the relationship of trust built over time continue to be among the company’s defining values.
The 75th-anniversary celebrations officially kicked off in late April with the Belimport Days, a weekend dedicated to dealers, partners and representatives of the brands distributed by the company. The event provided an important opportunity for networking and discussion, allowing participants to discover and test the season’s main new products in advance.
During the event, attendees had the opportunity to speak directly with brand representatives, explore the trends shaping the industry’s evolution, and test new bicycles and technological solutions designed for mobility and competitive cycling. The numerous positive responses received confirmed the value of an approach that prioritizes dialogue, the sharing of experiences, and collaboration between customers and suppliers.
The Belimport Days thus kicked off a special year, designed not only to celebrate the company’s history, but above all to honor the people and relationships that have helped build it.
Over the past 75 years, the bicycle market has undergone profound changes, evolving from a traditional mode of transportation to a key player in sustainable mobility, sports, and active leisure. Belimport has successfully kept pace with this evolution, constantly expanding its product lineup and continuing to invest in product quality, innovation, and service.
At the heart of this journey are, above all, people. Belimport would like to thank its employees for the dedication and professionalism they have demonstrated over the years, as well as its customers, dealers partners, suppliers, and brands that have shared the company’s goals, challenges, and opportunities. It is also thanks to these relationships—based on mutual trust and collaboration—that Belimport has been able to grow and adapt to market changes over the course of three-quarters of a century.
This anniversary, therefore, celebrates not only a long-standing presence in the market, but also a wealth of expertise, experience, and personal and professional relationships built up over time.
Looking ahead, Belimport renews its commitment to supporting the bicycle industry in Switzerland, combining the experience it has gained since 1951 with the ability to evolve alongside the market, without losing sight of what has always defined the company: quality of service, expertise, and customer focus.
