Merida - Globally recognized quality.
Established in 1972 in Yuanlin, Taiwan, Merida is today the world's second largest bicycle manufacturer.
Each year it produces over 2 million pieces, distributed in 77 Countries, covering all disciplines: road, gravel, MTB, e-bike and urban mobility.
Design and development takes place in Germany, at Merida's European R&D headquarters. This is where the frames, geometries and innovations that also power the World Tour are born. Production, handled entirely in its own factories in Asia, ensures total control of the supply chain and consistent quality standards.
Merida in Switzerland - 35 years of continuity and expertise
Since 1990, Belimport has been the official Merida distributor in Switzerland. In 35 years of continuous collaboration, we have built a network of more than 200 authorized dealers , guaranteeing:
High-level technical advice in German, French, Italian and English
Original spare parts and after-sales service
Fast shipping thanks to our warehouse in central Switzerland
In cycling that matters - Bahrain Victorious & Merida
Since 2017, Merida has been the sole supplier of Team Bahrain Victorious, a key player in the UCI World Tour calendar. Every bike used in the race is an official Merida, designed in the European R&D center in Magstadt. The same geometries, materials and innovations developed for the pros are present in the models available in Switzerland.
Main results:
8 stages in the Tour de France
8 at the Giro d'Italia
3 at the Vuelta a España
Victories in 4 Monument Classics, including 2 Milan-San Remo, 1 Paris-Roubaix and 1 Giro di Lombardia
The most popular Merida bicycles in Switzerland

Scultura is the bike designed for climbing: light, responsive, precise.
Reacto is aerodynamic, fast, and perfect for maximum efficiency on the flat.
Main models: Scultura Team (used by Team Bahrain Victorious), Reacto 8000, Scultura 5000 Team Replica. Prices from CHF 2690.
Gravel
Silex is the exploration bike: stable, comfortable, with modern geometry and full compatibility with panniers.
Main models: Silex 7000, Silex 700, Silex 400. Prices from CHF 1990.
MTB
One-Sixty is designed for aggressive enduro and technical trails. One-Forty is our all-mountain all-rounder. Ninety-Six is a fully carbon competition country bike, while Big.Nine covers all your hardtail needs.
Main models: One-Sixty 6000, One-Sixty 700, One-Forty 6000, One-Forty 700, Ninety-Six 9000, Big.Nine XT.
E-Bike with Bosch and Shimano technology
With Merida you have e-bike with the latest Bosch CX (upgradeable up to 100Nm) and SX motors, Shimano motors, integrated frames and modern geometry. Designed for the alpine environment, ideal for enduro, trail, commuting and mixed trails.
Main models:
eOne-Sixty SL 10K (Bosch), eOne-Eighty 500 (Bosch), eOne-Sixty 875 (Shimano), eOne-Forty 475 EQ (Shimano), and eFloat CC 500e-bike (Bosch).
Prices from CHF 3990.
Check out the official 2025 catalog
Want to compare all bike geometries and configurations?
The Merida 2025 Dealer Book is the complete guide to the official models distributed in Switzerland.
Buy your new Merida on your doorstep
We have over 200 official dealers in all cantons. Each Merida dealer is selected and served by our central logistics to ensure fast deliveries and up-to-date bike availability.
Some dealers offer test bikes by reservation, while others organize test days several times a year in cooperation with the Swiss headquarters.
Have you chosen your new Merida?
