Centurion 's story began in 1976 in Magstadt, Baden-Württemberg, when cyclocross rider Wolfgang Renner founded his company with a clear vision: to create bicycles that convey pure joy of pedaling. Renner initially imported and marketed bicycles from Japan, but in 1991 he decided to permanently acquire the rights to the Centurion brand, thus consolidating ownership of the brand he had helped develop in the European market.
Wolfgang Renner is not just an entrepreneur, but a true cycling revolutionary. In 1982, when Europe was not yet familiar with mountain bikes, he had the courage to create the first German MTB: the legendary Centurion Country. As a true explorer, Renner himself used his bikes for extreme trips to the ends of the world, proving in the field the robustness and reliability of his products. In 2017, this pioneering spirit was recognized with induction into the Mountain Bike Hall of Fame.
Centurion 's philosophy remains unchanged since its founding: "a bicycle cannot give joy to its owner unless it is developed, built and sold with that same joy." This passion now translates into bicycles assembled in Germany according to renowned German precision, also benefiting from the technological collaboration with the Merida Group for continuous product evolution.
For more than four decades, Centurion has helped write the history of European mountain biking, from importing the first American BMX bikes to organizing the first alpine races. Each bike is born from in-house design and engineering, following quality standards that make each model synonymous with simple and reliable operation.
We bring the best of the Centurion experience to Switzerland through a careful selection of e-bike that represent the brand's technological excellence. Each model exclusively mounts Bosch motors, the guarantee of superior performance and proven reliability in pedal assist.
Our offerings range from practical Speeddrive, designed to dominate city traffic with style and efficiency, to the versatile Crossfire which embodies the gravel spirit for those who like to alternate between asphalt and dirt. For those seeking maximum comfort, the Country with low entry frame combines ease of use and high performance, making every ride a pleasure.
Adventure enthusiasts will find in the Lhasa the perfect ally: one of our most popular models, ideal for trekking and light off-roading thanks to its true all-rounder nature. For those who want the perfect balance between sport and versatility, the Numinis offers touring performance with a sporty character that satisfies beginners and experienced riders alike. For more demanding riders who are not afraid of extreme terrain, the No Pogo represents excellence in electric enduro, combining power and control for the toughest challenges.
Whether you are an experienced cyclist or a first-time electric rider, each Centurion is designed to give you that unique feeling of being on a special bike, where German tradition and technological innovation meet to provide an unforgettable riding experience.
Want to compare all bike geometries and configurations?
The Centurion 2025 Dealer Book is the complete guide to the official models distributed in Switzerland.
We have over 100 official dealers in all cantons. Each Centurion dealer is selected and served by our central logistics to ensure fast deliveries and up-to-date bike availability.
Some dealers offer test bikes by reservation, while others organize test days several times a year in cooperation with the Swiss headquarters.
Have you chosen your new Centurion?