In the heart of Asturias, where the mountains of northern Spain meet the ocean, a story of passion and ambition was born in 2008. It was here that entrepreneur Daniel Alonso decided to bring a dream to life: to create bicycles that are not content to exist, but are born to dominate. The name itself states this in no uncertain terms: MMR - Machines Made for Racing.
It is not just a commercial slogan, but a promise that is breathed into every curve of the frame, every weld, every design detail. From the workshops in Avilés come bicycles that carry in their DNA the competitive soul of Asturias, that same determination that forged legendary champions.
The real magic of MMR comes from the meeting of seemingly distant worlds. On the one hand, the brand's engineers, with their technical precision and continuous search for innovation. On the other, the champions who have made cycling history: Samuel Sánchez, an Olympian with a heart of gold; Óscar Freire, a three-time world champion; and "Chechu" Rubiera, the man who turned his experience as a racer into engineering brilliance.
But MMR has been able to look beyond the boundaries of traditional cycling, attracting iconic figures such as Fernando Alonso, the two-time Formula 1 world champion who has made cycling his second passion, or Luis Enrique, a soccer legend who finds his outlet in two wheels. This network of ambassadors represents not only prestige, but a philosophy: excellence knows no disciplines, it knows only the will to exceed one's limits.
When you see a Caja Rural-Seguros RGA team bike whizzing through the grand tours, or when you follow the exploits of the young talents of the Samuel Sánchez-MMR Academy, you are witnessing the result of years of collaboration between professional riders, expert mechanics and visionary engineers. Every victory, every podium, every limit exceeded becomes experience that crystallizes into new MMR creations.
Asphalt as a battlefield
On the road, MMR takes no prisoners. L'Adrenaline, in its SL variants for maximum lightness and Aero for aerodynamic advantage, represents the evolution of racing bikes developed side by side with professional team . For those who love long distances and live endurance as a philosophy of life, the Grand Tour offers the perfect balance between mileage comfort and competitive performance.
The adventure without limits
The new Simun marks a revolution in the gravel world. With a design that catches the eye and performance that wins hearts, this race gravel perfectly embodies the MMR spirit even on the wildest and most unpredictable trails. It is proof that there is no such thing as impossible terrain, only challenges to be accepted.
The queens of the mountain
The Rakish is not simply a mountain bike: it is the icon of modern cross country With its high-modulus carbon frame and purely XC geometry, it represents the essence of speed on the most technical trails. When the trails become more challenging and both suspensions are needed, that's when the Kenta, designed for trails that test even world champions.
For those who want to take the electrical experience to the highest level, the Kaizen with Bosch motorization transforms the concept of a fully electric mountain bike: it's not just assistance, it's pure controlled power that amplifies the rider's capabilities without ever betraying the brand's sporty soul.
Want to compare all bike geometries and configurations?
The MMR 2025 Dealer Book is the complete guide to the official models distributed in Switzerland.
We have over 50 official dealers in all cantons. Each MMR dealer is selected and served by our central logistics to ensure fast delivery and up-to-date availability of bicycles.
Some dealers offer test bikes by reservation, while others organize test days several times a year in cooperation with the Swiss headquarters.
Have you chosen your new Machine Made for Racing?