Belimport SA President Rino Bernasconi is pleased to announce the appointment of Kenzo Bernasconi as the company's new General Manager, effective January 1, 2025.
With a bachelor’s degree in Business Administration from the University of Fribourg and a master’s degree in Marketing Management, Kenzo Bernasconi has built his career within the company through a path of professional growth that has seen him take on roles of increasing responsibility in the sales, marketing, and product sectors, culminating in his appointment as manager of the Bike Business Unit, the strategic heart of the company’s operations. Thanks to his in-depth knowledge of the industry and working closely with the Board of Directors, he will lead the implementation of corporate strategies and promote the development of future initiatives.
Kenzo Bernasconi will be supported by managers Daniele Faustinelli, who is responsible for tires, spare parts and accessories, as well as logistics and information technology, and Michel Ponti, who is in charge of administration, finance, legal affairs and personnel management. This team, complemented by a group of highly qualified collaborators with long experience in the sector, will ensure the achievement of the company's objectives, keeping intact the tradition of seriousness and reliability that has always distinguished Belimport SA in its relations with its partners.
Statements
Rino Bernasconi, president of Belimport SA, said:
“The Board of Directors and I are extremely pleased to have found in Kenzo the ideal person to ensure the continuity and growth of our family business. We are confident that, with the support of the current team , management , and our trusted colleagues, he will be able to lead Belimport on a path of modernization, development, and strengthening, resolutely overcoming the challenges posed by the current economic climate.”
Kenzo Bernasconi expressed his gratitude by stating:
"I thank the President and the Board of Directors for the trust placed in me. It is an honor to be able to contribute to the future growth of this extraordinary Ticino company. I am particularly motivated knowing that I can count on a team of highly competent and passionate employees, managers and representatives who are true professionals in their field."
