Belimport SA President Rino Bernasconi is pleased to announce the appointment of Kenzo Bernasconi as the company's new General Manager, effective January 1, 2025.
A graduate in Business Administration from the University of Freiburg and holder of a Master's degree in Marketing Management, Kenzo Bernasconi has developed his career within the company through a path of growth that has seen him hold roles of increasing responsibility in sales, marketing and product, up to the position of manager of the Bike Business Unit, the strategic heart of operations. With his in-depth knowledge of the industry, working closely with the Board of Directors, he will lead the implementation of company strategies and promote the development of future initiatives.
Kenzo Bernasconi will be supported by managers Daniele Faustinelli, who is responsible for tires, spare parts and accessories, as well as logistics and information technology, and Michel Ponti, who is in charge of administration, finance, legal affairs and personnel management. This team, complemented by a group of highly qualified collaborators with long experience in the sector, will ensure the achievement of the company's objectives, keeping intact the tradition of seriousness and reliability that has always distinguished Belimport SA in its relations with its partners.
Statements
Rino Bernasconi, president of Belimport SA, said:
"The Board of Directors and I are extremely pleased to have identified Kenzo as the ideal figure to ensure continuity and growth for the family business. We are confident that, with the support of the current management team and our trusted staff, he will be able to lead Belimport on a path of modernization, development and strengthening, while resolutely overcoming the challenges imposed by the current economic scenario."
Kenzo Bernasconi expressed his gratitude by stating:
"I thank the President and the Board of Directors for the trust placed in me. It is an honor to be able to contribute to the future growth of this extraordinary Ticino company. I am particularly motivated knowing that I can count on a team of highly competent and passionate employees, managers and representatives who are true professionals in their field."
